Martingwebdesign is providing internet marketing services in UK and search engine optimization in
Professional Search Engine Optimisation (SEO) & Internet Marketing should be a crucial part of your e- strategy, because without highly targeted traffic being driven to your website, you might as well not have a presence on the net.
Search Engines such as Google, Yahoo, MSN, AOL and Ask are the tools people use to find the products and services they want from the Internet. Search Engines can present a huge numbers of results as the number of web pages in the Internet is in the billions. If you can get your site to the top of a search engine result, make it “search engine friendly” or get high ranking on Google, your page views would increase dramatically and therefore your number of customers will increase substantially as your site becomes easier to find.
There are many factors involved in getting your website to be search engine friendly. SEO consists of two parts, on-site optimisation and offsite optimisation. On-page optimisation can be done by making sure the content of the website is all relevant and has the right proportion of keywords in the content. ‘On-page’ optimisation, also involves making sure the Title, Meta tag keywords and Site description are laid out in the right format in line with Google’s and other search engines’, algorithms.
Off-site optimisation is a process where you accumulate ‘votes’ for your website, known as link building. This is a process where links are requested across various websites of high page ranks. The more sites you can get to have your link on with a high PR would is similar to a high PR page voting for your site and would, therefore, consequently increase your page rank. This process can be very slow and tedious, but is important to achieve a high page rank and rank better in the search engines.
Another crucial part of off-line SEO is actually a form of Internet Marketing. Search Engine Optimisation and Internet Marketing (IM) are very closely connected. An example of an IM technique would be to utilize video, hosted on YouTube. YouTube is actually one of the world’s most used ‘Search Engines’… but very few marketers view it in that way. It is also a fabulous source of back-linking.
Search engine optimisation is still in its infancy in the
Martin Grindrod Web Design, will establish your key needs and provide you with an online marketing strategy, that will get the results you want when consumers search for what they want. Your Internet Marketing solution is safe in our hands. Please contact us to arrange a free consultation and to see if we can help you achieve the optimised search results you want.